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NEW MUSIC: HIPS brings another fresh dosage of infectious alt-pop in latest release ‘GIMME GIMME’

Following on from his huge success so far, Hips’ second release of 2023 is feel-good alt-pop anthem: The unique quality that Hips possesses is that his music transports you to another place entirely.

The crisp, pop-woven melodies and finely tuned guitar lines from Brent Paschke (Pharrel, N*E*R*D) make ‘Gimme Gimme’ a must listen for all your party pop playlists and beyond. Blending nuances of synth-pop with an 80s pop underbelly, coupled with a modernised and infectiously catchy rhythm that captivates you from the first second, Hips’ one of a kind and cleverly intertwined sonic exploration is once again extremely potent in this up-tempo and intoxicating offering that is sure to capture the hearts of many with his worldwide audience.

In a song title reference to the ABBA smash hit, it feels fitting that this modern day rising Swedish star pays homage in this track. Hips more than stands on his own two feet though, in a song that is rhythmic and brings that sense of euphoria that every pop lover craves. Always creating and releasing pop-infused gems for right now, ‘Gimme Gimme’ instils the notion that Hips is here to shine.

Hips is the brainchild of LUKI, a Swedish Grammy- and Denniz Pop Awards nominated songwriter and producer. The project was founded in 2016, driven by his frustration with the lack of “happy” music in the mainstream. When his production partner, Arnthor Birgisson (Janet Jackson, J Lo, James Arthur), suggested that Luki create his own act and release the music he wanted to listen to, Hips was born.

What started out as a collective of musicians transformed to a solo act during the social crippling of the pandemic. With the ambition to put all the focus on the songs and a bad case of stage fright, Luki covers his face to become Hips. He draws inspiration from musical idols such as Prince, The Weeknd and Drake. The name comes from the concept that all movement starts from the hips and Hips only mission is to make the listener feel good and dance and released his debut EP ‘Swoon’ in 2019 with great success on Spotify alone, alongside hit single ‘Loose Tonight’ currently sitting at 13 million streams.

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